Christopher Avery
Chief Executive Officer, Shafer Vineyards

Christopher Avery is a seasoned executive and visionary brand leader in the luxury wine world, who serves as Chief Executive Officer of Shafer Vineyards in Napa Valley. With more than two decades of experience at the helm of iconic estates—including Opus One, Jordan, DAOU, and Darioush—Avery is known for his ability to drive growth while honoring legacy, craft, and culture.

At Shafer, Avery leads an innovative team overseeing all facets of the estate’s operations—from winemaking and vineyard development to sales, marketing, and hospitality. His leadership is marked by strategic clarity, operational rigor, and a deep reverence for Napa Valley and Shafer heritage.

Previously, Avery played a pivotal role in the $1 billion acquisition of DAOU by Treasury Wine Estates, guided Darioush through a transformative brand evolution, and spearheaded global sales and marketing at Opus One during a critical period of growth. Across every chapter, he has remained committed to building brands that resonate with discerning collectors, top sommeliers, and new generations of wine lovers alike.

Beyond his business acumen, Avery brings a soulful approach to leadership rooted in integrity, storytelling, and multigenerational stewardship. He is passionate about mentoring future leaders, championing sustainability, and crafting experiences that elevate wine into something enduringly human.