Gisbourne is the first city in the world to greet the sun each morning, and it has a reputation for great food, wine and surf beaches. Named in honor of the crew member on Captain James Cook's ship Endeavour who first sighted land in the area in 1769, this thriving seaside community is wedded to the sea and its vibrant Maori heritage and culture. The Maori culture is strong here - in fact, around 45% of the population identify themselves as Maori. Often called the "Chardonnay Capital of New Zealand", Gisbourne has a splendid array of boutique wineries. For a taste of Gisbourne's history and art, the Tairawhiti Museum is an essential destination in this city of warm smiles and even warmer hearts. Gisborne District offers some of New Zealand's best coastal scenery and beaches in uncrowded, often remote settings.