Steven Honig was raised in San Francisco and enjoyed weekends with his brothers and family in Napa Valley riding mini bikes and tractors at the vineyard. In 1986, he graduated from the Colorado University and went to work for the fledgling family winery as a sales rep in Los Angeles. After a year, he decided to move to Sweden, where he ran a bike messenger company, imported mountain bikes and parts and raced mountain bikes on an international level.

In 1994, Steven returned to San Francisco, remaining in the mountain biking industry serving as Director of Sales and Promotions for a sports marketing company, which organized world class cycling festivals. Returning to the family winery in 2000, he has turned his skills towards sales and business development. When he's not delivering wine to his account, or hosting a wine dinner, Steven can often be found walking with his wife Miriam and his children, Annika and Gavin, in the