Sam is the younger son of Dawn & Bill Williamson, a family that recently celebrated 100 years in growing wine grapes and making wine. Sam attended St. Aloysius College in Sydney and graduated from Sonoma State University, Business School with a business degree majoring in Marketing.
Sam has been involved in growing grapes and wine making for more than half his life. He is the Brand Ambassador for Williamson Wines, traveling and dining with wine club members across America and abroad on the Australian and European wine club trips.
Sam holds a leadership position in the Santa Rosa Active 20-30 Club, a volunteer service club made up of young men and women, dedicated to helping local children. Additionally, Beneficiis is a project Sam created that helps communities of at-risk children in East Africa through the provision of wells delivering clean drinking water.