Rebecca Robinson

Becky has 25 years of experience developing marketing programs, communication and public relations strategies. Her extensive background includes serving as a staff consultant in the California Legislature and coordinating a national legislative task force. A former Sales Operations Manager for Sonoma-Cutrer Vineyards in Sonoma County, Becky honed her marketing skills by creating strategies that substantially increased sales. In 1997, she served as National President of Women for WineSense, a group which builds awareness for wine. As Executive Director for the Zinfandel Advocates & Producers, she provides association management services to more than 250 wineries and 5,000 consumers (advocates.) An intuitive producer, she brings a broadbase of knowledge, tough negotiating skills, and a proven track record. Becky is a frequent speaker at wine industry events such as the Unified Wine & Grape Symposium, Wine Industry Financial Symposium and License to Steal Marketing Conference. She is sought out by the media for her opinions on issues in the wine industry. Becky is a California native and graduated from Sonoma State University with a degree in Management and History. She and her husband live in the gold country outside Sacramento. They are accomplished “foodies” and wine lovers who enjoy entertaining